While homes here in Santa Cruz County fail to sell for numerous reasons, one reason that is never ever the cause behind an unsuccessful listing is the market itself. Many agents promise their clients the moon and stars, only to blame “the market” when things don’t work out, as if an unsuccessful outcome was beyond their control. Yet it is not the market here in Santa Cruz County that prevents homes from selling, it is the lack of understanding how to succeed within this market that dooms agents and their clients. Even in today’s real estate landscape, sellers can enjoy success if they have an agent capable of leading them there.